Ecru is based on four unique capitals designed by Los Angeles graphic artist Margo Chase for a single use. Richard Lipton examined these four letters: E, C, R, and U. To his designer’s eye, they implied a complete typeface, so he expanded them to a full working set of condensed capitals, then designed and added a new lowercase, figures, and punctuation, bringing into being an ornate and lively addition to any display repertory.