With an emphasis on typefaces designed to be useful and unique, Adam Ladd crafts fonts with a diverse appeal that ranges across modern and vintage aesthetics in sans serif, serif, and script styles. His experience as art director at two of the most revered design publications — HOW and PRINT magazines — informs his work as a type designer. Individuals and large companies in many industries have licensed his fonts, including Disney, Whole Foods, Blizzard Entertainment, and Penguin Random House.