Gia is a family in seven weights with unicase options and true small caps, designed after the iconic letterforms of the first digital tech revolution of the 1960’s to 1980’s. These sinewy, curved letterforms popped up in logotypes and music videos and upright video games of the era: NASA, The Buggles, Atari, Pong, Sega, Namco, Stern, Devo, Apple. Gia pays homage to that letterform, and is named after Gia Carangi, the iconic face of early 1980’s pop fashion.